Brazilian Household Products Market Potential

In the post-epidemic era, the Brazilian Institute of Consumer Behavior recently conducted a study on the latest consumer behavior trends among consumers across Brazil. Research shows that consumers have greatly increased the importance they place on home comfort. They are willing to spend more time at home, whether it is due to the epidemic to work from home, or simply for leisure at home. Many people report that they have changed their old way of life to do things at home that they used to do when they went out: cooking, entertaining friends, exercising, watching movies, etc.

Based on these new habits, consumers are emphasizing that they are investing more in home decoration to make their homes more comfortable, functional and aesthetically pleasing. It is driven by these new habits that the home fashion segment is ahead of other product lines and is a strong candidate to lead the recovery of the Brazilian market after this crisis.